The Winthrop Rockefeller Foundation announced on Aug. 31, that it would be starting the HEAL Narrative Lab, a $1.08 million capacity-building investment aimed toward helping six nonprofit organizations shift the public conversation to how everyday Arkansans can thrive in the state. The HEAL acronym stands for Humanize, Elevate, Advocate and Learn.
Scheduled the launch in this fall of 2022, the HEAL Narrative Lab will assist participating organizations with crafting effective messages and narratives related to their respective missions. The pilot campaign, “Here to Thrive,” will center on the lives and perspectives of everyday Arkansans, and will be guided by a group of strategic communications experts specializing in the practice of narrative change.
The six organizations that have been selected to take part in the inaugural HEAL Narrative Lab are: Arkansas Justice Reform Coalition, Arkansas Public Policy Panel, Arkansas Soul, Oxford American, RootED Northwest Arkansas and Venceremos.
“We are excited about this opportunity to bring together six mission-aligned nonprofits for participation in the HEAL Narrative Lab, an initiative whose goal is to shift perceptions, behavior, and policy to reflect a more equitable Arkansas,” said WRF Senior Equity Officer Reverend Shantell Hinton Hill. “To accomplish this, WRF will provide grantees with the support necessary to strengthen their capacity to drive messaging around what it means to thrive in Arkansas.”
Each partner organization will receive an investment of at least $100,000 over two years, a lab partner with whom to provide insight and collaboration on narrative work, as well as research and communications support from designated WRF partners. These partners will employ Arkansas-specific data and research to help advance the vision of Arkansas as an equitable place where all Arkansans have the chance to thrive and prosper.
For more information about WRF, visit its website.