Vittoria Industries, a bicycle tire and tube manufacturer, revealed it will move its North American headquarters to Bentonville in December.
The new office space will be inside the Ledger, a new six-story building with bike-friendly amenities. Specialized is opening an experience center in the same building.
Managing Director Karim Pine said the sales and marketing team will make the transition while the brand’s warehouse will remain in Oklahoma City. Six employees will also be added.
“Bentonville is becoming the epicenter of cycling in the United States, and we look forward to being part of it,” Pine said. “This marks an exciting new chapter for Vittoria and showcases the investment in the U.S. market by the Vittoria Group.”
The office has 1,250 sq. ft. of space, and the company is expected to open a 1,000 sq. ft. retail kiosk in the lobby as well. The space will showcase Vittoria products and allow the community to engage directly with the brand. The company will also provide free tire and tube changing service and basic tuneups to every tenant in the building.