Development officials have had a difficult time in 2020, with purses tightening as a result of the COVID-19 pandemic. However, UA Little Rock Public Radio has managed to exceed its fundraising goal for the year.
During its 2020 Fall Fund Drive, the radio station raised $123,000. This surpassed its goal of $100,000 by $23,000.
The fundraising drive ran from Oct. 5 through Oct. 9, attracting 800 supporters.
“We are very thankful to have a dedicated group of listeners who understand the value of classical music, and news and information grounded in fact, accuracy, and fairness,” UA Little Rock Public Radio general manager Nathan Vandiver said in a statement. “The pandemic has changed so many things, so this successful fall fund drive is all the more important for sustaining this essential service. We sincerely thank our listeners, the Friends of KLRE/KUAR Board of Directors, whose leadership helped us add challenge grants to inspire listeners to give, and a special thank you to the seven organizations and individuals who stepped up with those challenge grants.”
Challenge grants – or donations offered with stipulations that they be matched by other contributions – were made by Electric Cooperatives of Arkansas, Wright Lindsey Jennings, the Design Group, the Arkansas Single Parent Scholarship Fund, Core Concept Fitness, and two anonymous donors.
UA Little Rock Public Radio is the umbrella organization for KUAR FM 89.1 and KLRE Classical 90.5. The organization is currently in its 47th year, with KLRE FM 90.5 having first gone on the air in 1973.