Tyson Foods is expanding one of its newest product lines across the Atlantic.
The Springdale-based company will be launching its Raised and Rooted product line, which is a plant-based protein line, in Europe. This marks the first launch of Raised and Rooted outside of the United States.
This alternative protein line will consist of five different products: the Light & Crispy Battered Nuggets, the Crunchy Breaded Nuggets, the Garlic & Herb Dipping Fries, the Hot & Spicy Popcorn and the Extra Crunchy Tortilla Nachos. The products will be produced in the Netherlands with “locally sourced premium ingredients,” according to a Tyson news release and distributed to multiple foodservice and retail operators throughout Europe.
“We’re thrilled to be launching Raised & Rooted in Europe, where there is a growing number of consumers who are adopting flexible diets,” Brett Van de Bovenkamp, president of Tyson Foods Europe, said in a statement. “Our unique capabilities in R&D and innovation, combined with our international footprint and infrastructure makes us uniquely positioned to be a European market leader in alternative protein.”
As part of the European rollout, Tyson is creating multilingual packaging for the products, which will feature eight different languages.
Raised and Rooted was first launched in June 2019 as Tyson’s response to the growing meatless substitute market. Other companies, such as Impossible Foods and Beyond Meat, had already established a foothold on the market and gained restaurant partnerships.
With the news of Raised and Roots’ European launch, Tyson Foods saw its stock shoot up 5.79 percent as of 11:45 a.m. on Monday morning. The stock was up $3.32 to $60.65 per share.
By contrast, Beyond Meat took a steep dive of 8.62 percent, or $13.51, to $143.34 per share.