Seeking to fill gaps in each other’s merchandise lines and boost buying power and locations were some of the motivating factors spurring a recent merger between two home-grown outdoor outfitter companies. Southern Reel Outfitters and Trader Bill’s Outdoor Sports joined…
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Southern Reel Outfitters
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Southern Reel Outfitters and Trader Bill’s Outdoor Sports Merging, Building New Store
by Tyler Haleby Tyler HaleTwo Central Arkansas outdoors companies are merging to form a new company, Innovative Outdoor Management LLC. Southern Reel Outfitters announced on Tuesday, July 28 that it will be merging with Trader Bill’s Outdoor Sports of Hot Springs. The two companies…