branding

A former Razorback student-athlete has been named the senior associate athletics director for athelete development and inclusive excellence at the University of Arkansas. Terry Prentice has been appointed to serve in this role, according to vice chancellor and athletics director…

North Little Rock’s marketing organization is getting a brand overhaul. When you go to the North Little Rock Convention & Visitors Bureau’s website, you will now see a brand new logo. In addition, there is new digital advertising and print…

For the second year in a row, the Northwest Arkansas Startup Weekend returned to Fayetteville to bring entrepreneurs and innovators to the northwest corner of the state. This year’s events were held at the Brewer Family Entrepreneurship Hub, and it…

(Engine) While ad spend continues to climb and CAC (the price you pay to acquire a new customer) follows suit, your most powerful response may just be harnessing the true potential of your already loyal customers. Acquiring a new customer…

An entrepreneur known for his marketing savvy and cupcake-and-crossbones logo is coming to Little Rock to share his story. Johnny Earle, the founder of Johnny Cupcakes apparel and stores, started 16 businesses before he turned 16. From selling T-shirts out of the…

by Omar Kasim My friend Ryan and I were on our way down to the lake when we started talking about a fall semester marketing strategy for his scooter company, MopedU. He had mentioned that he wanted to get involved…