The Little Rock Convention & Visitors Bureau has promoted Kasey L. Summerville to Vice President of Marketing, Communications and Community Engagement for the organization.
In her new role, the CVB said Summerville will guide all activities and operations of the LRCVB’s marketing, communications and community engagement division in an effort to position the City of Little Rock as “the must-experience destination” for leisure tourism and convention business. She will also oversee the development and execution of the bureau’s tourism master plan, all advertising, public & media relations and social media efforts.
“Kasey has been a tremendous asset for our organization over the past five years,” said Gina Gemberling, LRCVB President & CEO. “She brings a strong skill set to this position. She is also a bridge-builder and a community advocate. These qualities will strengthen our ongoing efforts to promote Little Rock as a premiere travel destination.”
Summerville joined the LRCVB in Nov. 2017, where she served as the senior director of tax revenue. She led the LRCVB’s implementation of an online collection platform, streamlining the collection process with an 80 percent business adoption rate. Prior to joining the tax team, Summerville was the director of national accounts for the bureau’s sales department, where she promoted Little Rock as a place to host national conferences, meetings and events for multicultural and religious markets.
“I look forward to this new role,” Summerville said. “As we emerge from the pandemic, we are already making great strides to grow and elevate our city. Our marketing and communications efforts are well poised to kick off our peak travel season and to welcome the return of meetings and conventions. Looking ahead, our master tourism plan will equip us with a solid roadmap for the future, and our community engagement efforts will help prime us for even stronger relationships, and a healthy workforce.”
Before joining the LRCVB, Summerville served eight consecutive terms as Arkansas’ Clark County assessor. She was named the distinguished Arkansas Assessor of the Year and was presented the Kenneth Eddy Award – both of which are given annually to an outstanding assessor. Additionally, former Arkansas Gov. Mike Beebe appointed Summerville to the State Land Information Board, where she served for eight years.
Summerville began her college education at Henderson State University and completed her undergraduate studies at Philander Smith College with a bachelor’s degree in Organizational Management. She also earned her master’s degree in Management and Leadership from Webster University.
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