The University of Arkansas Global Campus and UA’s Sam M. Walton College of Business and College of Education and Health Professions are partnering to offer 15-week online classes for professionals beginning in January.
Lessons in Category Management — New Product Development
The Walton College and the Global Campus are partnering to offer the 15-week professional development class “Lessons in Category Management – New Product Development” to area professionals seeking to learn marketing skills and new product development.
Classes are 6 p.m. to 8:45 p.m., Mondays from Jan. 25 through May 9.
Participants can register online. The cost is $799, but UA faculty, staff, students and Alumni Association members receive a 10 percent discount.
The course delves into real-world new project development to engage participants in problem-solving, scenario-marketing analysis and strategy formation. The class will be taught by Sue Sedberry, managing director of the Walton Retail Lab, and Tim O’Brien, vice president of IRI–Walmart Team Lead, as well as more than a dozen subject matter experts from local suppliers. Coursework capitalizes on an experiential model to ensure authentic learning transfer and successful project outcomes.
Successful participants will receive a certificate of completion from the Global Campus and Walton College. They must attend at least 80 percent of the classes, complete all in- and out-of-class assignments, and score 80 percent or better on their final presentations.
Participants will learn how to become product innovators and be introduced to various aspects of data, analysis and strategy decision-making along the consumer path to purchase. Participants will work in groups of similarly situated professionals to develop a new product concept and make fact-based strategic decisions in many key areas to bring the product concept to market and sell it to a group of potential investors via a group presentation.
After completing the course, participants will be able to:
- Understand how to identify and analyze new product potential
- Evaluate pricing, promotion, assortment, launch strategies and promotion planning for a new item
- Identify potential consumers for your product and learn how to find them
- Speak the language of retailing, articulating the benefits and profit potential of your product
- Create a fact-based sales story using industry data, shared knowledge and tools
Managing Human Resource Development Programs
Managing Human Resource Development Programs will be offered through a partnership between the UA College of Education and Health Professions and the Global Campus. Taught by Claretha Hughes, a UA associate professor of human resource and workforce development, participants will learn to excel in human resource programming and earn a credential that attests to the mastery of that knowledge.
Participants can register online. The cost is $799, but UA faculty, staff, students and Alumni Association members receive a 10 percent discount. Participants must also purchase the required textbook “Managing Human Resource Development Programs.”
Details are available on the certificate program website. The class is Jan. 19 to May 13.
Successful participants will receive a certificate of completion from the Global Campus and the College of Education and Health Professions. They must attend 80 percent of the online classes, complete all class assignments, and score 80 percent or better on the final assignment.
The purpose of the course is to provide theoretical concepts, practical skills and information to help practitioners learn to effectively customize human resource development programs to the needs of their organizations.
Hughes has a doctorate in career and technical education and a master’s in business administration. She has more than 24 years of diverse management, supervisory and administrative experience in organizational and workforce development.
The course teaches best practice human resource development and offers a framework for establishing human resource development programs that are strategically aligned with, and customizable to, the needs and goals of any organization.
As a result of this course, participants will be better equipped to:
- Craft and manage training, career and organizational initiatives for their organizations
- Employ proven tools and solutions
- Anticipate future organizational human resource development needs