MHP/Team SI, a full-service, TraDigitalTM marketing firm based in Little Rock has announced the addition of Scott Caldwell as vice president of Northwest Arkansas. Caldwell will provide his expertise in strategy and business development to an award-winning marketing and account service team. With Caldwell’s addition, MHP/Team SI has 158 employees, with eight employees representing the agency’s Northwest Arkansas office, making the agency the largest full-service marketing firm in the state.
MHP/Team SI is a fully integrated communications firm providing clients with data-driven strategies for marketing, advertising, public relations and online/digital. The firm has two locations in Arkansas, with offices in Little Rock’s Riverdale area and one in Rogers. Over its 49-year history, the agency has represented local, national and international clients. The agency is best known for coining the term “TraDigitalTM”: the art of blending traditional and digital marketing. MHP/Team SI is a longtime member of the prestigious American Association of Advertising Agencies and has been recognized as one of the nation’s fastest-growing companies by Inc. magazine for five years. A Google Premier Partner, the agency is listed among the Best Places to Work in Arkansas.
“Even though our return to Northwest Arkansas was announced right before the pandemic hit, we’ve been blessed with growth in both our client base and talented NWA-based team,” said Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI. “Scott is a proven agency veteran with shared values and passion for the region. He sought us out and we are confident that he is the right person to help fuel our growth in Northwest Arkansas and beyond.”
Caldwell joins the firm with more than 20 years of expertise in agency operations. He also owns and operates his own consulting business, Iridium Marketing Advisors. Throughout the years, he has worked at other Arkansas-based agencies such as Acorn Influence and CJRW as well as national firms Arc Worldwide (formerly Catapult Marketing) and The Mars Agency. Benton, Arkansas native, Caldwell attended Hendrix College. Additionally, he provides his services to various industry & nonprofit organizations across the country, including the Path to Purchase Institute and Arkansas Philharmonic Orchestra.