Little Rock marketing veteran Lucy Whiteside has launched her own public relations firm. According to the official website, the all-new LSW Strategic Communications specializes in public relations, crisis communications, content marketing, social media, and messaging support.
Whiteside is the former senior public relations account manager for The Peacock Group and has over ten years of experience in the field. She also previously served as press secretary and deputy press secretary in the U.S. Senate in Washington, D.C.
“Whether policymaker, corporation or philanthropic organization, the road to success starts with a strong message,” said Whiteside. “I look forward to leveraging my diverse, multi-sector experience to help clients successfully share their stories.”
Whiteside is a Little Rock native and a graduate of Central High School and the University of Virginia.