Gwen Green, marketing and communications manager for the Arkansas Small Business and Technology Development Center (ASBTDC) at UA Little Rock, has been appointed to the marketing and communications committee for America’s SBDC national network.
“I’m excited to be part of a national team focused on effectively telling stories and sharing data to showcase the work of the Small Business Development Center network,” Green said. “Serving on the national marketing and communications committee also provides an opportunity to learn from peers in other parts of the country and to share successes from Arkansas with them.”
In her new role, Green will help develop strategies and tactics to promote the nation’s largest small business assistance network. The marketing and communications committee is one of seven committees that address the national priorities of the association.
The committee supports the national network’s marketing and communications strategies and activities. Some of these include planning for national SBDC Day, preparing the annual report, providing communication tools and resources for state and local SBDCs, and branding.