First Arkansas Bank & Trust (FAB&T) announced Monday that it has signed Arkansas basketball standout Davonte “Devo” Davis of Jacksonville to an NIL agreement.
Davis will partner with Jacksonville-based FAB&T in a series of print ads, social media content and outdoor content for an undisclosed amount. This summer, the NCAA passed legislation allowing college athletes to profit from their name, image and likeness (NIL).
“Mr. Davis is a great young man with equally great character and basketball talent,” said FAB&T Chairman, President and CEO Larry Wilson said in a statement. “This was a unique opportunity in a new era of college athletics, and we did not want to miss the chance to partner with a local talent like Davonte.”
As a true freshman, Davis became a fan favorite for the Hogs. He played an integral role in the Razorbacks’ run to the Elite 8, the furthest advancement in the NCAA tournament for the Hogs since 1995.
FAB&T, with more than $950 million in assets, operates 22 locations across central and north-central Arkansas.