On Tuesday, Feb. 7, the Little Rock Convention & Visitors Bureau (LRCVB) launched Experience Little Rock in Color, an interactive video series that features local Black community influencers. The video series allows locals to speak on the Black experience that is specific to Little Rock.
Community and business leaders gathered at the Mosaic Templars Cultural Center for the premier of this campaign, in which Black Little Rock artists were able to perform on stage, celebrating Black culture, as Black History Month kicks off.
“We are thrilled to celebrate Black History Month with the launch of our new video series,” Gina Gemberling, president and CEO of LRCVB, said. “Little Rock is a dynamic and diverse community that pairs different cultures with world-class attractions, restaurants and experiences. We are proud to spotlight our city’s rich Black history and culture and look forward to expanding our video series to connect with more diverse communities that make our city a unique, must-see destination for visitors and locals alike.”
Mia Banks, a local radio personality on 101.1 FM The Answer, is the host of this video series, which includes more than 30 business leaders, personalities, community influencers and residents. The goal of this initiative is for the 30 to be able to talk about restaurants, attractions and experiences that have led them to be “Big on Little Rock.”
“This new video series combines both Black culture and community to tell the story of people, places and things that bring Little Rock’s Black community together,” Kasy Summerville, vice president of marketing, communications and community engagement at LRCVB, said. “We thank our incredible partners for their participation and hope this campaign continues to foster a sense of togetherness.”
Summerville, who came into her position in marketing in May 2022, has been excited about creating a Black History Month campaign since she started, making Experience Little Rock in Color an incredibly exciting initiative.
“I’ve always wanted to do something different, and I finally had the opportunity to do something big in this new role,” Summerville said. “We chose several great leaders in the community and some of these people are well-known and some of them are not, but they all make Little Rock a great place to live.”
“This is our responsibility. We started two years ago with a Black culture website within our Little Rock website. We really wanted to do something special this year, and this seemed like a great time to launch this video series,” Gemberling said. “We love all of Little Rock, we represent the entire city of Little Rock, I think it’s important for our community to show our pride in where we reside.”
Experience Little Rock in Color videos will continually be published on LRCVB’s Facebook, YouTube and Instagram pages throughout February.
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