Everett Buick GMC of Bryant announced Tuesday that it has extended a Name, Image and Likeness (NIL) opportunity to every individual member of Arkansas’ nationally ranked Razorback softball team, Pig Trail Nation reports.
Team members aren’t required to participate. The partnership is believed to be one of the first of its kind with a college softball team, according to the dealership.
“This spring we have come alongside Buick to promote its ‘See Her Greatness’ campaign focusing on increased visibility of female athletes,” said Susie Everett, co-owner of Everett Buick GMC, in a press release. “We are committed to doing something to help these women by partnering with each Division I softball athlete at the University of Arkansas.”
Currently ranked No. 6 at 35-8 overall, the Razorback softball team hosts UCA Tuesday night in Fayetteville.