Eric Rob & Isaac, a Little Rock communications agency, won Best of Show in the Arkansas chapter of the Public Relations Society of America annual Prism Awards for the 2014 University of Central Arkansas “Bear Your Stripes” campaign.
The award was presented Sept. 24 at the awards program at Heifer International in Little Rock.
Public relations campaigns and tactics for retailers, government agencies and nonprofits were recognized in 32 categories, ranging from Community Relations and Public Affairs to Multi-Media and Websites.
Public relations professionals from the Public Relations Association of Mississippi judged the entries.
“What better way to highlight more than 50 years of a professional public relations association in our community than with the 30th annual Prisms Awards, where the best communications work among our state’s industries is showcased and celebrated,” said Brandi Hinkle, chapter president. “We are so fortunate to have such talented professionals behind some of Arkansas’ top communications campaigns.”
Here is a list of all of the winners:
BEST OF SHOW
UCA Bear Your Stripes Campaign — Eric Rob & Isaac
SINGLE-ELEMENT CATEGORIES
Brochures — Single printed piece for products, information or services
Winner: CHI St. Vincent Brochure — Mangan Holcomb Partners
Creative Tactics — Unconventional, creative tactics or approaches used as part of a public relations program
Winner: Baldor Publisher’s Tour — The Communications Group
Finalist: Verizon: Don’t Let DV Coast — Mangan Holcomb Partners
Direct Mail — Single printed piece for products, information or services designed to solicit a specific, immediate response
Winner: I.O. Metro Catalog — Eric Rob & Isaac
Feature/News Writing — Single tabloid, magazine, newspaper or newsletter article, or news release to be considered for overall viewing excellence in conjunction with the messages to be communicated
Winner: Arkansas Hospital Association Commentary — Mangan Holcomb Partners
Finalists: PRSA ComPRehension Blog Post — Ghidotti Communications; Arkansas Heritage Month — Mangan Holcomb Partners
Media Relations — Tactics, programs and events driven entirely by media relations
Winner: Amazeum Groundbreaking — Eric Rob & Isaac
Finalist: Arkansas Tech, Dr. Bowen — Sells Agency
Multimedia – Video, film, DVD, CD-ROM, PowerPoint presentation, etc., prepared for any purpose
Winner: Arkansas Soybean Promotion Board: Career Snapshot — The Communications Group
Finalist: A Decade of Progress Timeline Video — Little Rock Convention & Visitors Bureau
Periodicals – A series of a periodical, such as tabloids, newsletters or quarterly reports
Printed Version Winner: Arkansas Times’ Women Entrepreneurs 2014 — Flywrite Communications, Inc.
Finalist: Methodist Family Health “Sentinel” — Eric Rob & Isaac
Electronic Winner: Arkansas Soybean Promotion Board “Bean Brief” — The Communications Group
Special Advertising Support — Television, radio or print paid advertising that is part of, and supports, an overall public relations program
Television Winner: Fox Ridge “Memories” — Eric Rob & Isaac
Finalist: Arkansas Scholarship Lottery 5th Anniversary — Mangan Holcomb Partners
Radio Winner: Arkansas Scholarship Lottery 5th Anniversary — Mangan Holcomb Partners
Print Winner: CHI St. Vincent “Imagine Better Health” — Mangan Holcomb Partners
Outdoor Winner: Arkansas Scholarship Lottery 5th Anniversary — Mangan Holcomb Partners
Online Winner: UTeach Arkansas 2014 — Eric Rob & Isaacs
Finalist: Keep Arkansas Beautiful Home Spots — Mangan Holcomb Partners/Team SI
Social Media — Social media as part of a public relations program
Winner: Keep Arkansas Beautiful — Mangan Holcomb Partners/Team SI
Finalist: First Security Bank “25,000 Likes” Video — Eric Rob & Isaac
Websites — Use of a website as part of a public relations program
Winner: The Communications Group Website — The Communications Group
Finalist: First Security Bank’s OnlyinArk.com — Eric Rob & Isaac
Other Printed Pieces — Fliers, invitations, posters, calendars or other promotional pieces
Winner: Eric Rob & Isaac 10th Anniversary Invitation — Eric Rob & Isaac
Finalist: Keep Arkansas Beautiful Commemorative Booklet — Mangan Holcomb Partners
MULTI-ELEMENT CATEGORIES
Community Relations — Programs designed to improve relations with the community, to correct community misunderstandings or to better the community
Business Winner: First Security Bank OnlyinArk.com Campaign — Eric Rob & Isaac
Business Finalist: Verizon: Giving Tuesday — Mangan Holcomb Partners
Nonprofit Organization Winner: Arkansas Nonprofit Alliance — Mangan Holcomb Partners
Institutional Programs — Programs designed to build public understanding or a more defined public identity
Nonprofit Winner: UTeach Arkansas 2014 — Eric Rob & Isaac
Finalist: CHI St. Vincent “Imagine Better Health” — Mangan Holcomb Partners
Marketing Communications — Programs designed to publicize and promote products or services
Nonprofit Organization Winner: Amazeum Membership Campaign — Eric Rob & Isaac
Finalist: Arkansas Hospital Association — Mangan Holcomb Partners
Business Winner: Arkansas Scholarship Lottery 5th Anniversary — Mangan Holcomb Partners
Finalist: UALR The Fountain Fall Recruitment — Team SI
Multicultural Public Relations — Any type of program (e.g., institutional, marketing, community relations) specifically targeted to a cultural group
Winner: Verizon: National Civil Rights Museum Black History Month Grant — Mangan Holcomb Partners
Public Affairs – For legislative or political activities, local, state or federal government activities.
Winner: Our Community, Our Dollars: The Saline County Wet/Dry Issue — Ghidotti Communications
Public Service — Programs that promote societal good, in which the sponsoring organization’s principal motivation is altruistic or philanthropic
Winner: Verizon: Disaster Response — Mangan Holcomb Partners
Finalist: Verizon: Don’t Let DV Coast — Mangan Holcomb Partners
Public Relations on a Shoestring Budget — Any type of program designed to be cost-efficient
Business Winner: Rebath of the Southeast’s Miracle Makeover — Mangan Holcomb Partners/Team SI
Nonprofit Organization Winner: UCA “Bear Your Stripes” — Eric Rob & Isaac
Special Events and Observances – Open houses, anniversaries, plant tours, natural observances or local celebrations
Business Winner: Arkansas Urology’s Kickoff to Men’s Health — Mangan Holcomb Partners
Finalist: Bob Tomes Ford — Team SI
Nonprofit Organization Winner: Amazeum Groundbreaking — Eric Rob & Isaac
Finalist: Clinton 10: Celebrating Little Rock’s Decade of Progress — Little Rock Convention and Visitor’s Bureau
Other Public Relations – Programs not specifically covered above
Winner: Yarnell’s 2014 Sweetest Play of the Week — Eric Rob & Isaac
Finalist: Arvest Bank Consumer Sentiment — Sells Agency
