The Downtown Little Rock Partnership (DLRP) announced Tuesday that it has received an International Downtown Association (IDA) Award of Excellence for its pandemic-safe Halloween event held in 2020.
A jury of peer professionals evaluated the entries to the 2021 Downtown Achievement Awards. DLRP’s Halloween event, Shadows at Sixth, was among 31 qualified entries in the “Marketing, Communications, and Events” category. This
category features unique organizational approaches and projects in the areas of branding, public relations, marketing strategies and communications plans.
“Downtown Little Rock Partnership demonstrated skillful application of urban place management
principles with its creative Halloween drive-through event, Shadows at Sixth,” said David Downey, IDA
President and CEO.
Shadows at Sixth was a family-friendly, Halloween drive-through experience through a downtown Little
Rock parking deck that ran for 23 consecutive days in October 2020 and attracted more than 20,000 guests. It was hosted by DLRP and the Little Rock Zoo, with Simmons Bank as the presenting sponsor. The event was profitable for the organization in a year in which all other DLRP events had to be canceled.
“To pull off a safe, successful, and profitable event during a pandemic was a challenge we never thought we’d encounter,” DLRP Executive Director Gabe Holmstrom said, “but I’m proud of the Downtown Little Rock Partnership team, our partners at the Little Rock Zoo and Simmons Bank, and all of our other sponsors and volunteers who made it happen. We are honored to receive an Award of Excellence for our efforts.”
Washington, D.C.-based IDA is the premier organization for urban place professionals who are shaping and activating dynamic city center districts. DLRP is the urban place management organization representing the interests of property owners in Little Rock, Arkansas.