From the very founding of his commercial janitorial services firm in 1985, Dow Worsham knew there were two routes he could take. He could take the easy way and simply offer the cheapest service, for which there was probably more short-term gain to be had. Or, he could focus on quality, which represented the hard way but likely offered more long-term gain.
Fortunately for customers of DOW Building Services, Worsham chose the latter.
“I chose quality. I only wanted the best, and through that approach, we became the largest,” he said. “I have many customers that we’ve had for 10, 20, even 30 years now.”
For Worsham, success over such a long period boils down to a few things, starting with, “Your word is your bond.”
Worsham believes business owners must stay focused and be passionate about what they’re doing. Because customers can tell if you’re not, he said.
“We have a great reputation in our industry, and I’m very proud of that. I’m fortunate to have a strong team of people working with us who have dedicated many years to DOW.”
Dow Janitorial Services stands out in its field because of quality, consistency and integrity, Worsham said.
Now in business for more than 35 years, DOW has branched out from its North Little Rock base with locations in Hot Springs, Jonesboro, Mountain Home and Springdale.
The secret to DOW’s success? It’s easy, Worsham said: Hire quality people, supervise their work and develop relationships with customers through communication.
1.800.791.2902 • dowservices.com