North Little Rock’s Advanced Electrical Supply is a local company whose competition consists mostly of national firms.
While to some that may seem like a disadvantage, company president Paul James sees it as a distinct advantage.
“We are locally owned with a focus within Arkansas as opposed to a national corporation like many of our competitors,” he said. “We have helped our customers design and implement projects from full LED-lighting upgrades on industrial facilities to complete retrofits for hospitals and clinics.”
After serving as manager for the full-service electrical distributor over several years, James purchased the company earlier this year. Despite the change in perspective, the company’s strength remains the same.
“Our true leadership comes from the team we have built,” James said. “Everyone brings value in their experiences and skills they have built throughout their career.”
That team brings decades of experience consulting its customers on lighting, controls and electrification projects. In addition to designing and selling projects, the company helps customers by utilizing incentives from both utility companies and manufacturers to meet their budgets for various types of electrical projects.
Navigating the pandemic and evolving technology can be challenging, but James said the team keeps on plugging by never losing sight on the future of the business.
“For example, we are now focusing on helping our customers design switchgear for utility sized solar projects to EV charging,” James said. “These projects didn’t exist a few years ago but are now quickly becoming a large part of our business.”
North Little Rock • 501.771.1030