Walmart may be partnering with Comcast on a smart TV development and distribution deal.
In its latest Walmart scoop, the Wall Street Journal reports that the Bentonville retailer has been approached by Comcast to distribute and sell smart TVS running Comcast software. As part of the agreement, the WSJ said Walmart would receive a cut of the recurring revenue from Comcast.
The WSJ report spectulated that a third party would manufacture the televisions and that they could possibly feature Walmart branding. Walmart’s “house brand” for televisions is Onn TV.
In a TheStreet.com article, Rob Lenihan wrote that the development deal would position Comcast to be a hub for streaming apps. Other tech companies, like Apple and Amazon, have already developed products that integrate their software. Walmart has previously partnered with Roku on televisions and soundbars that run Roku software, according to Endgadget.
This deal, however, is still in discussions, according to the WSJ’s initial report.
As of 11:20 a.m. on Thursday, Nov. 5, Walmart’s stock is trading at 143.14 per share, up 1.14 or 0.80%. Comcast’s stock was also up, trading at $44.40 per share, an increase of 1.62 percent.