Van Buren is getting a fresh new look.
The University of Central Arkansas Center for Community and Economic Development (CCED) is working to develop a new identity for the City of Van Buren. CCED is partnering with nonprofit design firm Thrive to lead a workshop for local officials and stakeholders and perform research that will lead to the new brand.
Based on the research and opinions gathered during the development process, Thrive is expected to deliver a “one-page creative brief, brand standards guide, tagline, logo for both print and digital contexts, social media icons and banner imagery, as well as other supplemental materials,” according to a CCED news release.
“We are excited to support Van Buren through this unique partnership with Thrive,” Shelby Fiegel, director of CCED, said in a statement. “Effectively telling your story is one of the most important recruitment tools a community can utilize. It is essential to have an authentic, compelling brand to stay competitive and grow your economy.”
The CCED’s mission to positively impact Arkansas communities by providing economic tools and resources to achieve community goals.
Currently, Van Buren is using its city seal, instead of a branded logo.
Van Buren Chamber of Commerce marketing and communication manager Ashley Love nominated the city to receive branding assistance. The new branding, she says, will help tell Van Buren’s story and explain the benefits of living and working there.
“The Van Buren Chamber of Commerce nominated the city for this opportunity with the belief that an updated look and image will help us tell the story of how wonderful it is to live in Van Buren,” she says. “We believe this project will fuel the momentum, excitement and pride we see in our businesses and residents as we work to continuously improve our community.”