The Chris Jones for Governor campaign released its first primary election advertisement Tuesday April 19. The ad – titled, “Skywalker”– is available to view across digital streaming platforms.
In the beginning, Jones draws recalls his childhood aspirations of exploring space to remind Arkansas voters to “dream big,” but says his “real destiny” is to become governor of Arkansas.
“Arkansas gives Arkansans the space to dream impossible dreams – but only if nurtured appropriately,” said Jones in an official statement about the ad.
“There is a New Hope for Arkansas and it’s going to take all of us working together to make it real,” he added.
The Jones campaign said the ad is part of the campaign’s effort to engage voters “who could have turned out in 2020, but did not.”
Jones, former director of the Innovation Hub in North Little Rock, is considered the Democratic frontrunner for the 2022 gubernatorial election in which Arkansans will select a replacement for term-limited Republican Gov. Asa Hutchinson. Jones announced his candidacy with a June 2021 launch video. Since then, he has visited all 75 counties in the state on his “Promise of Arkansas” tour.
The election for the next governor of Arkansas will take place on November 8, 2022. The primary is scheduled for May 24, 2022, and a primary runoff is scheduled for June 21, 2022. The filing deadline was March 1, 2022.