E-commerce websites are constantly striving to achieve a level of SEO friendliness that will help their business grow through the power of search engines. In the process of planning to get that done, on-site SEO must be an essential area of focus.
Your on-site SEO reveals to search engines what your website is all about. If you’re leveraging it correctly for success, you can win big with search engines determining the content on your website outscores the competitors. Thus, your product pages will be the more prominent option when consumers are searching those keywords related to your business.
We asked several SEO experts for their best tips regarding on-site product page optimization. These were some of the top responses we received:
Cassidy Barney manages $250K in annual billing as the SEO manager at Epic Marketing. Her SEO background consists of helping local businesses increase their online visibility and reputation. Here’s what she had to say about on-site SEO hacks for product pages:
Your product page is the most important because, if built correctly, you’ll see traffic and conversions continually increasing. Be sure to keep each product page consistent with your brand while devising ways of boosting the loyalty of customers.
Here are my top e-commerce SEO tips to optimize your product page:
1. Have a featured image
2. Have multiple product photos from different angles
3. Optimize product overview, description title, price, features & benefits
4. Include unique CTA
5. Include reviews and ratings
Stocksy is a site with roughly 3.5 million pages and 1 million different product pages. So Dylan Howell, who does in-house SEO for the site, obviously has his hands full trying to leverage product pages for success. Here’s what he had to say about on-site SEO hacks for product pages:
We’ve been diligently A/B testing our product pages in the past few months with positive results.
Increasing the image size helped dramatically. As did cleaning up the pricing information and making the “add to cart” button more prominent. We found that simplifying the view above the fold increased conversion. Allowing the viewer to scroll down for more information if they choose.
Since we have so many pages, internal linking is key to improving indexation and distribution of internal link authority. We just added a “more like this” section at the bottom of the product page, it has an image feed of ~45 related products. This list is generated by a machine learning script based on aesthetic similarity.