The Arkansas Small Business and Technology Development Center is offering its first-ever ‘Digital Marketing Masterclass’ in April. Shane Barker, founder of Clout Consulting LLC, will lead the virtual course from California.
The masterclass offers eight hours of instruction and hands-on practice. Participants will also receive content calendars, e-books, and other resources and tools. The high-level course is intended for businesses that already have a website and social media and are ready to develop a sustainable digital marketing strategy. Registration fee is $150.
Barker is a digital marketing consultant who specializes in e-commerce, web design and development, social media marketing, lead generation and email marketing. His Marketing Growth Podcast ranks among the top 40 in the Business category for Apple podcasts. He also is a contributor for Inc., Forbes, HuffPost and more than 100 other publications.
“For many small businesses, digital marketing has become a lifeline that helped them survive during the pandemic,” said Barker. “This is a course designed to help small businesses and entrepreneurs navigate the online world and understand how they can leverage digital marketing for their business.”
Over four virtual sessions April 19 and 21, the masterclass will equip Arkansas companies to create new opportunities and multiple revenue streams by building on an existing digital marketing plan and online presence.
To provide the best online learning environment, ASBTDC is limiting the class to 15 participants and taking applications. Visit asbtdc.org/digital-marketing-
Barker is also leading ASBTDC’s no-cost webinar, ‘Digital Marketing Playbook for Small Businesses,’ on March 29. The webinar is a beginner-to-intermediate level introduction for business owners who want to use digital marketing to drive sales. Go to asbtdc.org/asbtdc-events to register for the webinar.
The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business, Health and Human Services and other institutions of higher education. All ASBTDC programs are extended to the public on a non-discriminatory basis.