Arvest Bank has announced it reached a name, image & likeness (NIL) agreement with University of Arkansas senior tight end Trey Knox, who is a two-time Southeastern Conference academic honor roll selection.
In this NIL agreement, both parties will work together in promoting financial education via social media platforms. Content will be centered around budgeting, establishing credit and credit scores and saving, among other things.
“Everybody understands how important a game plan is in the game of football,” Knox said. “Being an Arvest customer has reinforced to me that it’s equally important to have a sound strategy when it comes to your finances. I’m proud to team with Arvest to help spread that knowledge.”
This NIL deal is Arvest’s first, and according to the bank, this reflects its commitment to providing financial education to its customers and the communities it serves.
“It’s been fun to watch Trey’s career as a Razorback and equally enjoyable getting to know him away from the field,” Donny Story, local bank president for Arvest in Fayetteville, said. “Our shared interests in financial education made this deal an ideal fit. We’re excited to share this content that is designed to help people – especially those managing their own finances for the first time – make good decisions.”