Arkansas Urology has announced a NIL partnership with University of Arkansas football kicker, Cameron Little. The partnership is in an effort to help raise awareness about men’s health, prostate cancer prevention and overall health and wellness.
Including promotional efforts, the partnership will also include events such as an appearance by Little at the 18th annual ‘Kickoff to Men’s Health’ in Sept., which is national prostate cancer awareness month. Kickoff to Men’s Health is hosted by Arkansas Urology and the Arkansas Urology Foundation, and is intended to inform the public about free prostate cancer screenings offered across the state throughout Sept.
“Early detection is vital when it comes to treating prostate cancer. We are thrilled Cam will help advance our efforts to educate the community on opportunities for free screenings and encourage men to get screened regularly,” said Arkansas Urology CEO E. Scot Davis. “Cam is a nationally recognized kicker who racked up some impressive stats during his freshman season playing college football this past year. We could not think of a better partner for our prostate cancer awareness event, Kickoff to Men’s Health.”
A native of Moore, Okla., Little was a perfect 46-for-46 on extra points in 2021. He scored 20 out of 24 field goals and reached an overall score of 106 kicking points, ranking 21 in the country.
The partnership follows the passing of a law in July 2021 which that allows student athletes to be compensated for the use of their name, image and likeness.
“This is Arkansas Urology’s first NIL partnership. We were eager to work with a well-known college athlete like Cam, because we know the value of his brand advocacy to amplify our message and help us reach more Arkansans,” said Chris Shenep, director of marketing at Arkansas Urology and director of the AU Foundation. “We want people to know about our programs and services, and we also want to communicate the importance of prioritizing men’s health and preventative care.”
This announcement also coincides with the beginning of National Men’s Health Month, which takes place in June. This month partakes in a national observance in raising awareness about healthcare for men, and encourages boys, men and their families to practice and implement healthy living decisions including exercising and eating healthy.
“A healthy all-around lifestyle is so important,” Little said. “I am proud to align with a brand that advances health for Arkansans.”