Arkansas PBS and Arkansas Farm Bureau are partnering on new programming, highlighting community and agricultural life in the Natural State.
In a new monthly series entitled “Good Roots,” the organizations will examine rural community life and agribusiness, looking at the traditions in Arkansas and the modern evolution of these practices. The series will premiere on Friday, April 16 on Arkansas PBS and on Arkansas PBS’s website.
The series will air on the second Friday of each month, starting in May 2021. Segments and footage will also be featured all Arkansas PBS digital platforms.
“As Arkansans, we all have a proud, emotional tie to this unique place we call home,” Arkansas PBS CEO Courtney Pledger said in a statement. “‘Good Roots’ will shine a light on the agricultural backbone of the state and share the essential stories, experiences and news of our rural communities.
Arkansas Farm Bureau will be providing major funding for the “Good Roots” programming.
“Arkansas Farm Bureau is dedicated to sharing the critical role agriculture plays in our lives and economy,” Arkansas Farm Bureau Board President Rich Hillman said. “Arkansas is built on the foundation of farming, and that story is much more complicated than what is often portrayed.