Starting Monday, Sept. 28, the Arkansas PBS Foundation will have a new chief executive officer.
Marge Betley has been named the foundation’s new CEO by the board of directors. According to board president Dr. S. Lynne Rich, the board conducted a nationwide search for the next CEO, landing on Betley, an established nonprofit leader.
In her new role, Betley will be charged with increasing the relationships between Arkansas PBS and its audiences and donors, as well as encouraging corporate and foundation partnerships and other forms of giving.
Before joining Arkansas PBS Foundation, Betley oversaw major gifts for the Cape Fear Valley Health Foundation in North Carolina, heading up the CARING for the FUTURE capital campaign for the organization’s future Center for Medical Education and Research.
She previously was a chief development and communications officer for Family & Children’s Services in Oklahoma.
“In particular, Marge’s experience managing large campaigns and major donor relationships is in line with network needs for growing infrastructure, funding increased digital content, broadening content acquisition options for broadcast and Arkansas PBS Passport, and telling more local stories,” Arkansas PBS Executive Director and CEO Courtney Pledger said in a statement. “Her understanding of the work of PBS and Arkansas PBS from a creative perspective, combined with her passion for the mission of public media, make her an ideal candidate to lead our development efforts.”
Betley begins her new role effective Sept. 28.