Little Rock-based ad agency, Stone Ward Advertising, announced that Misty Duffy has been named as its new Director of Strategy. The announcement stated that this change will strengthen the agency’s ability to drive impact for current and future clients across its wide range of in-house capabilities.
Before joining Stone Ward, Duffy had a 15 year career in consumer packaged goods: she ran her own small business for beauty products, CreekBaby, LLC., achieving broad distribution through Whole Foods and Amazon, worked as director of shopper insights North America for Elizabeth Arden and was a marketing manager for Sally Hansen Nail Care and Color brands, now part of the Coty Cosmetic beauty house. This experience, Stone Ward said, gives her extensive knowledge of architecting, analyzing and formulating marketing and business strategies.
“Misty is a passionate advocate for building brands and delivering results,” Millie Ward, the president of Stone Ward, said. “She shares a deep commitment to our values and will be a tremendous resource for our clients in this new role.”
Duffy is a native of Yellville and graduated from Arkansas Tech University with a bachelor’s degree in economics and finance.