Chief Sales Officer, Paradox
Allisha Watkins’ career has had many turns but has now developed her into a truly multifaceted marketer. Having gained invaluable experience with Walmart, Watkins learned how to manage vast amounts of data across multiple projects at once. Making a name for herself in the supplier world then led Watkins through both agency and CPG roles, landing at Mars Wrigley as the team lead for Shopper Marketing. Finding herself in a situation where the resume accomplishments were plenty, but displaced within the company, the mentorships gained previously proved fruitful. At that moment it was evident every role, project, person, and setback was simply a setup for the adventure of a lifetime to finally begin. In April 2019, Paradox was born. Watkins and her business partner Amanda Whittaker formed Paradox, a marketing agency, on the belief that there had to be a better agency model. Not only did the company double its growth amid a global pandemic, but it also expanded capabilities across all retail channels and opened a physical office for its industry leaders to deliver amazing work together.